Flipkart Minutes Records Unprecedented Growth in Festive Demand During Makar Sankranti

Flipkart Minutes Records Unprecedented Growth in Festive Demand During Makar Sankranti

Flipkart Minutes observed a sharp rise in demand for festive essentials during Makar Sankranti, as more customers turned to quick commerce for last-minute shopping essentials (between January 12th and 14th, 2026). The most-delivered products during this period included rice, sugar, havan items, pulses, spices, and kites, with rice emerging as the single most-ordered item. Demand for pooja essentials such as camphor and agarbatti grew by more than 35%, reflecting heightened focus on timely festival preparations. The most frequently ordered combo during the festival period was rice, ghee, and jaggery.

Bangalore emerged as the leading hub for last-minute orders on Flipkart Minutes, with 9 AM morning rush and the 7- 8 PM evening window witnessing maximum demand. Festive orders on Flipkart Minutes grew significantly with sweets, pooja essentials, and gifting items leading the charge. The highest engagement came from Gen Z and younger millennials aged 25 to 34, who turned to the platform for everything from traditional must-haves to seasonal favourites. What filled their carts said it all: ghee, jaggery, split yellow lentils (moong dal), kites, havan items, sesame seeds, laddus, chikki, and flowers, among several others.

With festive shopping becoming more intentional and need-driven, Flipkart Minutes is enabling customers to access a wide and relevant assortment with the ease and flexibility that they value most.