Toyota Kirloskar Motor Partners with Animation Express for AnimeIndia 2026

Toyota Kirloskar Motor Partners with Animation Express for Anime

India 2026

Designed to bring together anime culture, fan engagement and Toyota's experiential showcases

across India

New Delhi, 05 June 2026: Toyota Kirloskar Motor (TKM) today announced its partnership with

Animation Express for the Anime India 2026 series, to be held across multiple cities nationwide.

Through this collaboration, TKM aims to deepen its engagement with Gen Z and young

millennial audiences while strengthening brand affinity among customers across age groups.

The Anime India Delhi edition, the first event under this partnership, will feature a J-pop

(Japanese pop) concert with a performance by Yurika, along with the much-anticipated India

debut of renowned Japanese voice actor Inoue Kazuhiko, best known as the voice of Kakashi

from Naruto. The event is scheduled to take place at Yashobhoomi, New Delhi, on June 6 - 7,

2026.

As part of the event, TKM will showcase three vehicles - Urban Cruiser Hyryder, Toyota Glanza

and Urban Cruiser Taisor, across dedicated stalls at the venue. The flagship Toyota booth

featuring the Urban Cruiser Hyryder will host multiple visitor engagement activities, including a

spin-the-wheel, stamp rally and quiz competition. Additionally, all three display vehicles will

carry special wraps inspired by the globally popular anime series ‘Attack on Titan’, contributing

to an immersive on-ground experience.

Commenting on the partnership, Mr. Sabari Manohar, Executive Vice President, Sales-

Service-Used Car Business, Toyota Kirloskar Motor, said, “Anime India offers a unique

platform to connect with a highly passionate community that strongly identifies with creativity,

self-expression and contemporary pop culture. As an innovative, new-age format, Anime India

presents an exciting opportunity to engage meaningfully with the Gen Z audiences. Through this

partnership, we aim to further position Toyota as an exciting brand that resonates with younger

customers by creating engaging and culturally relevant experiences. With anime-inspired

vehicle displays and interactive activities planned at the events, we look forward to connecting

with anime fans across India while ensuring mass happiness for all.”

Recognized as one of India’s leading ticketed anime conventions, Anime India has drawn

participation from over 60,000 Gen Z attendees across its last two editions. The platform

celebrates licensed anime, manga, gaming and Japanese popular culture, bringing together

fans, cosplayers, creators and international industry participants. Through these initiatives,

Toyota Kirloskar Motor continues to explore new engagement platforms to connect with evolving

customer communities and younger audiences across the country.